Cereal Milk is serving up something fun, funky and full of big pop energy in the form of a brand new single called “Feast”.

The band says the song is about being ‘blissfully unaware.’ It definitely has all the sing-along power needed to seduce the listener into a nearly 4-minute blissful retreat from reality. It’s good stuff.

And it will make you think.

I can’t help but think the singer knows ‘blissfully unaware’ doesn’t last. I mean, one of the song’s best hooks is “we’re living on summertime.”

Summer, in Newfoundland anyways, is a blip on the radar; it disappears pretty quickly.

It’s also not lost on me that Cereal Milk chose to release this track in the first days of autumn; a time when a phrase like ‘living on summertime’ has a built-in, I don’t know, ‘nostalgia’.

In the next few weeks, as people discover ‘Feast’ and add it to their playlists (which they definitely should do), they’ll have no choice but to reflect on a season that’s gone… and a bliss too good to last.

I love a release strategy that expands on a theme.

You can check out ‘Feast’ now, it’s available wherever you stream music but if you get it on bandcamp it comes with an exclusive b-side.

The b-side, called ‘The Logistics of Dying,’ carries on the upbeat sounds of ‘Feast’ but explores the somewhat-less-cheerful experience of watching a loved one die… but don’t let the subject matter put you off; it’s a fantastic track.

Add both of them to your playlists today.

Listen to ‘Feast’ and a whole lot of other great music from Newfoundland and Labrador on the NL Mixtape.